Your customers aren’t the same. Why are your campaigns? Segment smarter this season.
The Play
The biggest holiday marketing mistake? Treating all buyers the same.
AI changes that. Instead of one-size-fits-all blasts, you can segment based on real buyer behavior and maximize ROI.
Here’s how to run the play this week:
Export your data. Pull last year’s emails, purchases, or site visits.
Run AI segmentation. Tools like HubSpot, GA4, or Mailchimp can cluster buyers automatically.
Define 3–5 core groups. Examples: Gift Buyers, Deal Chasers, VIPs.
Personalize offers.
VIPs → early bundles + priority perks
Deal Chasers → flash sales + limited discounts
Gift Buyers → bundles by recipient type
Tools
HubSpot AI Segmentation
GA4 Predictive Metrics
ChatGPT (persona building & messaging)
Outcome
🎁 Expect 2–3x higher email opens and ad CTRs compared to generic campaigns.
👉🏾 Action: Don’t hit send on your next holiday campaign until you segment. Pick one tool above, create your first 3 audience groups, and test.
🔥 This is just Play #1 of 12.
I’ll be dropping one AI-powered holiday growth play every few week. Right here and straight from The Freedom Stack.
👉🏾 Which buyer segment do you think drives the MOST holiday revenue:
VIPs, Gift Buyers or Deal Chasers? Comment below. I’m curious to see what you’ve noticed.